Partner Program

Get in Front of 500K+ Business Owners
the Moment They're Seeking Capital

Stop chasing borrowers after they've decided. Business Loans IQ positions your brand at the exact moment high-intent business owners are actively choosing a lender.

Apply to Partner — It's Free Reviewed within 5–7 business days · No commitment
500K+
Monthly Visitors
93%
High-Intent Traffic
60+
Vetted Lenders
40+
Loan Categories
2min
Avg. Compare Time
Partner Application

Apply to Partner
With Us

Complete the form below. Our team reviews every submission and responds within 5–7 business days. All information is kept strictly confidential.

Partner Application

BusinessLoansIQ Partner Program  ·  Fields marked * are required  ·  Takes approximately 4 minutes

1
Business Info
2
Contact & Marketing
3
Notes & Documents
Application received! Our team will review your submission and be in touch within 5–7 business days. Check your inbox for a confirmation from partners@b2bnco.com
Please check the highlighted fields and try again.
Business Information
Format: 12-3456789
$
Approximate monthly marketing spend

Select all loan types your company offers

Contact & Business Overview
Notes & Documents

Upload your guidelines document outlining funding criteria and approval requirements. PDF, DOC, or DOCX. Max 10MB.

Drag & drop your guidelines here, or browse files

PDF, DOC, DOCX — Max 10MB
The Marketing Suite

Everything Your Brand Needs
to Own Its Category

Approved partners gain a comprehensive, multi-touchpoint presence across the BusinessLoansIQ ecosystem — and a network of authoritative financial media channels beyond it.

01

Comparison Chart Placement

Featured across our lender comparison charts where high-intent borrowers actively compare options and make funding decisions. The highest-visibility placement on the platform.

Direct Lenders Only
05

High-Intent Paid Traffic (CPC)

Qualified, funding-ready borrowers delivered directly to your application page. Monthly base fee for visibility, plus pay-per-click for traffic that converts. Zero waste.

Premium Plan
Partner Disclosure: All partnership placements are subject to brand vetting and approval. Chart rankings reflect our independent editorial assessment based on rates, approval criteria, funding speed, and verified customer reviews — not paid placement. Advertising relationships do not influence lender rankings or scores.
02
Owned ProfileSEO IndexedLinked from Charts

Dedicated Brand Profile Page

A fully built-out lender profile page on BusinessLoansIQ.com — your products, rates, requirements, and brand story. SEO-optimized, indexed, and linked from every chart and article mention across the site.

  • Custom page with your logo, loan products, rates, eligibility criteria, and brand story
  • Optimized to rank for your brand name and product-specific keywords in search
  • Internally linked from every chart mention and editorial article across the site
03
EditorialBlog MentionsDedicated Articles

Editorial & Sponsored Content

Inclusion in "best of" guides, roundups, and loan articles by our editorial team — plus fully dedicated sponsored articles about your brand with permanent SEO equity that compounds over time.

  • Mentions in high-traffic editorial guides ranking for your target loan category keywords
  • Dedicated articles covering your brand story, products, and real customer outcomes
  • All content permanently indexed and linking directly to your site for lasting SEO value
04
Multi-ChannelBacklink Equity

Authoritative Media Distribution

Brand and content distribution across a curated network of authoritative financial and business media — expanding your digital footprint, building backlink equity, and amplifying brand recognition far beyond our platform.

  • Publication on authoritative financial media and trusted business news outlets
  • High-quality backlinks from relevant domains that strengthen domain authority
  • Brand recognition across the channels your target borrowers already read and trust
05
Paid TrafficCost Per ClickDirect Lenders Only

High-Intent Paid Traffic (CPC)

For approved direct lenders on Premium — a CPC model delivers qualified, funding-ready borrowers directly to your application. Monthly base fee for chart visibility, plus pay only for traffic that clicks through.

  • Traffic from visitors actively comparing lenders and ready to apply — zero cold traffic
  • Monthly flat fee covers placement — CPC charge only on actual click-throughs to your site
  • Full monthly reporting on impressions, clicks, and traffic performance
Partner Guidelines

We Vet Every Brand.
No Exceptions.

BusinessLoansIQ is trusted by hundreds of thousands of business owners. That trust is non-negotiable — every application goes through a thorough brand review before any approval is granted.

Brand Vetting & Compliance Review

We independently review your business legitimacy, lending practices, regulatory standing, and brand reputation before any approval. Only brands that meet our editorial standards and operate transparently are approved.

All Partnerships Subject to Approval

Submitting an application does not guarantee placement. Our team reserves the right to decline any brand that does not meet our criteria. You will be notified of your status within 5–7 business days.

Chart Placement Is Always Merit-Based

Lender positions are determined by objective brand strength metrics — product quality, customer reviews, rate competitiveness, and market standing. Placement cannot be purchased, manipulated, or guaranteed. Ever.

Direct Lenders Only for Chart Placement

Comparison chart placements are exclusively available to direct lenders. Brokers, marketplaces, and lead generation platforms are not eligible for chart inclusion, though other advertising products may be available.

Ongoing Compliance Monitoring

Active partnerships are subject to continuous monitoring. We reserve the right to suspend or terminate any partnership at any time if a brand:

Practices fall below our editorial quality standards
Actions inconsistent with our borrower-first mission
Any deceptive, misleading, or harmful borrower practices
Regulatory actions, sanctions, or compliance violations
FAQ

Partner Program
Questions, Answered.

Clear answers to the most common questions before you apply.

Any business lending company may apply — including direct lenders, marketplaces, and brokers. However, comparison chart placement is reserved exclusively for direct lenders who pass our vetting process. All applicants must operate legally, transparently, and consistently with our borrower-first editorial standards.

No. Chart positions are determined by our editorial team based on objective brand strength metrics: product quality, competitiveness of rates and terms, verified customer reviews, and market standing. This is fundamental to our editorial independence. No amount of advertising spend changes a lender's position.

Our team reviews all applications and responds within 5–7 business days. If approved, our onboarding team will follow up with next steps, pricing confirmation, and a timeline to get your brand live on the platform.

Approved direct lenders on Premium plans access comparison charts via a monthly base fee plus cost-per-click. The monthly fee covers placement and visibility. The CPC charge applies only when a visitor actively clicks through to your website. Rates are set transparently and reported monthly with full performance data.

Yes. We conduct ongoing compliance monitoring of all active partners. If a partner's practices fall below our quality standards, become inconsistent with our editorial values, or harm borrowers in any way, we reserve the right to suspend or terminate the partnership immediately.